When someone searches "website designer near me", Google often shows a map with three businesses before any websites. That's the local pack, and it's powered by Google Business Profile.
Set up your profile properly
- Claim and verify your business.
- Use your real business name — no keyword stuffing.
- Choose the most accurate primary category (e.g. "Website designer").
- Add secondary categories for related services.
- Set your service area if you visit clients rather than having a shop.
Complete every section
- Phone number and website link
- Opening hours, including holidays
- Services with short descriptions and starting prices
- A clear business description
- Real photos of your work, team and workspace
Reviews matter
Ask happy customers for reviews and reply to every one, positive or negative. Never buy or fake reviews — it breaks Google's rules and damages trust.
Post updates
Share new projects, offers or tips through profile posts. Active profiles signal that the business is real and operating.
Connect it to your website
Your website should show the same name, phone and address as your profile. Add a contact page, LocalBusiness structured data and pages that describe the areas you serve. Consistency across the web helps Google and AI assistants trust your details.
Summary
A complete, accurate, active Google Business Profile plus a consistent website is the fastest route to local visibility for a small business.